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Friday, January 12, 2018

Why Is Social Media Important For Business Today?

Why Is Social Media Important For Business Today?


Network, Social, Social NetworkThe essence of social media in today's competitive business environment is unquestionable. It has become a valuable tool for marketers. When it first hit the scene a few years ago, you mostly found people chatting and connecting with people about their interests or hobbies.
But business owners soon realized their target audience were getting more and more involved and now social media marketing has become an important business strategy.

Social media marketing can be a overwhelming process and it can also use up a lot of precious time. You may even be asking yourself if you should even bother it. Here's how to identify the importance of this medium and why it is good, or potentially not so good, for you and your business.

Why Is Social Media Important?

Ask yourself this question: do you have enough business to last you until you retire? Do you want your business to grow or possibly stall? It's a proven fact that it is easier and less expensive to keep and please existing customers than it is to find new ones. If you're not on social media, you're not only missing an opportunity to get new customers, but also the opportunity to connect with your current ones.

This marketing channel can open your business to a whole new audience. Word of mouth advertising is one of the best forms of marketing. Having a good social media presence can work like word-of-mouth referrals when your followers share your content with their followers. When you create a compelling content that people enjoy and want to share, you can potentially reach tens of thousands of people, for free!

Affordable And Targeted Marketing

Social media marketing offers affordable and targeted advertising options for your business. One best example is Facebook advertising which enables you to produce ads that appear only to particular target market based on the information included within their profile or based on their gender, location, or individual tastes.

It's also great way to get opinions from your customers or your prospective customers. If you are using Twitter as a marketing tool, when somebody follows you, is a good indicator that they are interested in your business and these prospective customers are asking to hear more from you.

Building Relationships With Your Audience.

Personal service is very important to people these days. You can develop a life-long customer relationship just by making people feel that they are important, that they matter and that you want to meet their needs as best you can.

Many entrepreneurs say that you're not just building a business, you're essentially building relationships. This is a legitimate thing to say and it is the best way to get loyal customers. If your business is on social media, it is an excellent way to develop those relationships.




How To Earn Money By Transcribing Audios

Transcript, Study, Notes, NotepadThis is a great way to make money online and earn some extra cash. All you need is ears and writing skills. There are a lot of companies out there that want to people who are able to transcribe audio accurately; those companies are willing to pay you if you do the job well. Here are some tips that will help you start your online transcribing career.

TIP Number 1: pick a field you are knowledgeable about
Transcribing will be easy if you actually understand all the terminology involved in that field. For example there are a lot of medical and legal transcription jobs out there, but if you are not particularly knowledgeable about those two fields you should stick with general transcription, this type just wants a good ear and fast hands.


TIP Number 2: make a time plan

It is amazing how much time you can waste while neglecting to start transcribing, if this is your only job and you are working from home then you have to be extra careful about not to waste time being lazy. Each and every transcribing job will have a deadlines. and you better meet those in order to have a good name and be contacted a lot.


TIP Number 3: find a helpful environment to work in

Transcribing requires a clear head and a quite room. If you are working at home this is somewhat easy to arrange, for example working at night in your room or in the early morning before going to another job. One thing though, it is really difficult to do it at your other job. You will constantly be interrupted and it is not a good thing to do to begin with.

Following are the list of some most trusted sites where everyone can earn lots of money by transcribing audios.
1. Upwork.com
2. Transcribeme.com
3. Transcriptionpuppy.com
4. Peopleperhour.com.

Among all, I am personally using upwork.com and transcriptionpuppy.com and I am earning lot of money there. But remaining two site are also a good platform to earn some extra cash by transcribing audios.

Political Irrationality: The World's Most Important Problem (And How to Solve It)

Political Irrationality: The World's Most Important Problem (And How to Solve It)

People, Woman, Rally, Protest, UnitePolitical irrationality is the world's most important problem. Millions of people around the world have lost their jobs. We have seen rioting in Cairo, Damascus, Athens and London. Bombs dismember innocent citizens on a daily basis; countrymen kill each other in Afghanistan, Iraq, Somalia, and the Congo. Countries take years to recover from natural catastrophes. Global warming emissions have been utterly unaffected by governmental regulations or discourse. None of these problems can be effectively addressed with a crippled political system.
But research from fields as diverse as cognitive psychology, neuroscience and behavioral economics suggests that when it comes to politics, most people are irrational, most of the time. We are biased and overconfident in our political opinions but generally unable to perceive this irrationality in ourselves or in our fellow partisans, though we can easily spot it in our opponents.

Politicians don't have the answer. They are required to proclaim pristine values even though they must win electoral battles at any cost, which inevitably means selling out to elite interests or caving in to pressure from partisan factions. If you want to go into politics, it helps to be a hypocrite and smooth liar, so what kind of politicians are we going to get? Read the papers. The result is visible in our current ongoing political fiasco, a slow-moving train wreck. The world's governments are not only ineffective, they often cause problems themselves, provoking social unrest and legitimizing corruption.

After the recent debacle over the U.S. budget and the near-collapse of the euro, many of the world's citizens are disgusted with their elected representatives. Sadly, though, they don't seem to have the slightest idea as to what to do about it. Most obvious is the "throw the bums out" strategy seen in the so-called Arab Spring. The problem with this strategy is that new bums always come in. As we have seen in the former Soviet Union, the new bums can be even worse than the old ones. Rotation of power is a palliative, not a solution.

Here lies one of the great challenges in overcoming the irrationality of our current political systems. Whenever there is a disaster, such as in the recent financial chaos, both sides react by motivating their partisans to become ever more polarized and angry. Thus, our modern political systems have a powerful built-in shock absorber - instead of blaming the system, as they should, the citizens only blame half the system, the other half. When things go badly, citizens get angry at the opposing party's leaders, and they hope and strive fervently to win the next presidential election. Consequently, about half the populace is always disappointed with the current leader.

This state of affairs would eventually become unsustainable, but our system is self-righting in that the incumbent party always gets thrown out eventually. Each half of our polity takes turns being angry and frustrated. We end up with zig-zag, yo-yo government. The left-wing administrations pull the government to the left; then the right-wing administrations pull it back. One side digs a hole, the other fills it up, then the first digs it out again.

Politics is a mesmerizing shell game. It's hard not to fall for it, because it's hard not to hate one or the other of the party leaders (politicians are helpfully obnoxious). The two wings of the political spectrum play good cop/bad cop with the citizenry. They end up splitting the nation like rival sheepherders, with the sheep showing up every four years to be proudly shorn at the ballot box. The unfortunate result is a society divided against itself, mired in parliamentary gridlock and culture wars.

What's the answer?

First, let us accept that dissatisfaction is necessary. That is the silver lining in our current financial predicament. People are furious and disgusted? Good. Things change when people are fed up with the status quo. Let it build a little more.

Second, people need to begin to ask themselves: is there a better way? Is there some alternative to our so-called modern democracies? What's the main problem with our current system of government? How can we fix it? Nothing will change until people begin to ask these questions.

The answer, as I have suggested before, is an open secret: democracy. It is still a great idea, we just haven't tried it yet. Nobody has.

I propose the adoption of citizen-controlled democratic mechanisms as the best way of combating our habitual political irrationality. One of the main problems with our current system is that elections, perversely, are actually an un-democratic mechanism. We have been brainwashed that democracy requires free elections, but the Founding Fathers of the USA were perfectly clear and prescient when they associated elections with republican government, which is a euphemism for electoral oligarchy.

Referenda are not the answer either because they are so easily captured by special interests. The most powerful answer for controlling the power of politicians lies in that great innovation of medieval law, the jury. We use juries because, in a sense, we do not entirely trust the judge. Similarly, we do not entirely trust the politician. It is time to supervise the politician with legislative juries.

This is not an entirely new idea and great work has been done on it by academics such as Ned Crosby and James Fishkin. Experiments have been attempted in dozens of countries. A number of possible systems and democratic innovations are set forth in my book, Red Genes Blue Genes: Exposing Political Irrationality. If you want to save the world, the tools are out there. Start questioning, and don't stop thinking.




How to Use Gardening Tools Properly

How to Use Gardening Tools Properly

Pitch Fork, Prongs, Tool, Farming ToolThere are a lot of people who are addicted towards gardening. Gardening is a passion, once you get a habit of taking care of plants then you wouldn't even like any one plucking a flower. But for all this you need to know how to use tools of the garden properly. Before that here are a few things that you must keep in your mind before how to use these garden tools properly.
* After using the digging tools remove the soil hat is stuck on it and if you find it difficult to remove dry must use a screw driver.
* To avoid rusting on your tools, do not keep your tools wet, first let it dry before storing
* After removing the dirt with water please wipe your tools with a cloth.
* Do not forget to sharpen the tools that are used for the cutting purpose.
* When you use chemicals such as fertilizers do not forget to wash your tools as it will corrode your tools of gardening
* Always oil your tools for extra preservation that is required.
How to choose the right tool for the right job?
Round point shovel is the most commonly used shovel. It is basically used for the purpose to dig and to move dirt from one place to another. You have a special garden shovel that is used by less muscular people. It is really light in nature. Irrigation shovel is just like the round shovel but it has a straight shank and it is used for making holes.

Transplanting spade has a very narrow head it is also used for the purpose of digging but then it does not disturb the other plants around it. A bark fork is not just an instrument that is used to move hay but it also helps in movie weeds and organic material too.

Spading fork has lot of uses such as breaking up dirt clods, when you do the wedding you need not be afraid of hurting the roots of some other plant. It is available in different sizes in the market. Garden hoe is an instrument that is used groom soil that is found around the plants that are shallowly rooted.

They are also available in various sizes right from 2 and half inches to 8 inches. Cultivators are always used for agricultural purposes such as to break the soil crust that is found near the plants and it is also used for wedding.

Pruning shear is an instrument that has a lot of usages and you have different kinds of shears but you need to buy a one in which your comfortable with. Wheel barrows are generally used for agricultural purposes but in the case of gardening at home you have this smart garden carts and are much lighter to use but when it comes to lift heavy weights it is advisable to use the iron wheel barrow. Follow the following information to know how to use garden tools properly.